What If “Good Enough” Isn’t Good Enough Anymore?
- pawTree Home Office
- Jul 26
- 4 min read
July 17, 2025
By pawTree Home Office
Why More Pet Parents Are Saying Yes to Supplements.
We’re not just pet owners, we’re pet parents. And with that comes a deep responsibility: to give them the best life we can. They’re not just living in our homes; they are home.
So we choose what seems like the right thing. We feed them food labeled “complete and balanced,” provide plenty of love, and handle health issues when they arise. But what if there was more we could do to support their health from the very start?
That question opens the door to a new perspective. What if the signs we’ve brushed off are actually the first clues that their body needs extra support?
Excessive shedding, itching and paw licking, bad breath, bad gas, poop eating, we shrug and say, “That’s just part of having a pet.” But what if it’s not?
What if those everyday issues are actually quiet signs that your pet’s body could use more support? Even the best pet foods can still leave nutritional gaps, especially as pets age, face stress, or deal with environmental factors. This can also happen due to factors like low quality ingredients (e.g. known allergens such as corn, wheat, soy), nutrient degradation during food processing, or simply the unique biological demands of individual pets at different lifestages.
This is where supplements come in: a simple, science-backed way to nourish their body with therapeutic levels of support it’s quietly been asking for.
Food Lays the Foundation. Supplements Fill In the Gaps.
While nearly half of pet parents believe food alone is enough, research suggests otherwise. Just like humans often supplement even with healthy diets, pets benefit from targeted support that food alone may not provide.
“Food lays the foundation, but supplements help strengthen the entire structure. They offer the therapeutic level of support our pets often need to feel and function at their best.”
— Dr. Bernadine Cruz, DVM
The Mindset Shift: From Reactive to Proactive Pet Care
We’ve been taught to act only when there’s a problem. But a growing number of pet parents are rethinking that model and choosing to do more from the start. They’re embracing a new kind of care, one that starts with intention, not repair.
Why this shift matters:
Proactive by Nature: Support doesn’t have to wait for symptoms. It can begin with intention.
Stronger Starts: Small, consistent choices today can lay the groundwork for a lifetime of wellbeing.
Veterinarian Supported: Experts are leading the charge for earlier, smarter care.
“I love when pet parents ask, ‘What more can I do for them right now?’ Targeted nutrition, including high-quality supplements, offers powerful ways to support the body, often long before health concerns show up in obvious ways.”
— Dr. Bernadine Cruz, DVM
Because good health is easier to protect than it is to recover.
What Do Supplements Actually Do?
Think of supplements as targeted support for your pet’s body, functional additions to their routine, designed to support specific areas of wellness in a gentle, consistent way.
Shinier Coats & Less Shedding: Omega fatty acids and skin-supportive nutrients help improve coat quality from the inside out.
Digestive Health & Stool Quality: Probiotics and enzymes support healthy digestion, reducing gas, loose stool, and even poop eating.
Oral Health & Fresher Breath: Dental soft chews with targeted ingredients help reduce plaque and tartar, freshen breath, and support overall health.
Mobility & Joint Health: Glucosamine, Green-lipped Muscle, and other joint-supporting nutrients help pets stay active and playful as they age.
Anxiety Support: Soothing botanicals like hemp seed, chamomile, valerian root, or passion flower, can help calm anxious pets and promote a sense of ease during stressful moments.
Whether your pet is young, aging, picky, or seemingly “fine,” supplements offer a way to gently support the systems that keep them thriving.
Why Pet Supplements Are on the Rise.
Today’s pet parents aren’t waiting for problems to appear, they’re choosing consistent, thoughtful ways to support wellness every day. In fact, 77% of dog owners and 74% of cat owners now seek products that promote their pet’s overall health.
This isn’t a trend. It’s a growing belief that our pets deserve the same level of care we give ourselves.
Simple Wellness, Made for Real Life.
We get it, pet care can feel overwhelming. That’s why at pawTree, we focus on making proactive wellness feel easy, approachable, and habit-forming.
A Treat, Not A Task: Our soft chews feel like a treat your pet looks forward to while quietly doing the heavy lifting for their health.
Expert-Backed: Formulated by veterinarians and PhDs in animal science and pet nutrition for real, measurable impact.
Guided by Insight: Our Pet Quiz helps take the guesswork out of pet nutrition, making it simple to get started with a plan tailored to your pet’s unique needs.
Still Wondering If Supplementing Is Right for Your Pet?
Just like we supplement our own diets, pets benefit from targeted therapeutic levels of support that food alone may not provide.It’s not about fixing a problem, it’s about building daily wellness that lasts.
Not Sure Where To Start?
Take the first step with a single solution that addresses 10 crucial areas of your pet's health? Our 10-in-1 multivitamin offers a simple, science-backed way to provide the foundational support your pet needs. It's a proactive step designed to support key areas of your pet’s well-being.Less Shedding. Less Itching. Better Health.
This is where better begins.
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